After a busy summer developing proposals for creative businesses, I can update you on what’s been going on at Laurakatri consultancy.
I’m happy to announce some brilliant press coverage for my client Victoria Delany Design. Victoria is a silversmith and designer-maker, trained at the Royal College of Art, who is currently gearing up to exhibit at the first time at Origin – the Contemporary Craft Fair, and at the renowned London Design Festival.
Launching new product ranges for dining and table wares, Victoria Delany Design has seen publicity in some of the biggest design and interiors publications in the UK over the past few weeks, including Elle Decoration, Homes and Gardens and House and Garden magazines.
Alongside this, we have seen Victoria’s objects written about in Lifestyle Blogs and trend analysis websites including WGSN. Spreading information across both digital and print media has been a great way to multiply opportunities for buyers, journalists and retailers to see what this business is all about, and excite interest in the brand.
Here’s one of the press releases written for Victoria Delany Design
And here’s a selection of the press coverage
Laurakatri consultancy has helped this designer-maker secure publicity through writing press releases, co-ordinating mailing lists whilst identifying marketing strategies to reach clear client and stakeholder sectors, set out in a business development strategy devised and agreed with the client.
Part of the marketing strategy included developing a coherent and consistent social media presence. This has shown people more about what Victoria Delany Design is up to on a daily basis, with behind-the-scenes blogging and the usual propagation of social media platforms of personal and business profiles on twitter and facebook in a professional yet informal manner.
New projects for the consultancy include work with a new lifestyle business, where I will be working to deliver marketing, web development co-ordination and digital media management services to help launch a high-end international home-wares and accessories enterprise.
If you’d like to know more about marketing and PR services available to designers and creative businesses, please do get in touch and tell me about your plans. Taking the next steps to develop your creative practice is what laurakatri.com aims to help you do.
Visit Victoria Delany Design at Origin – the Contemporary Craft Fair, between 22nd and 28th September 2011 at Old Spitalfields Market, London. See her work also at ‘Silver-where?’ an exhibition at Gallery S O, Brick Lane, London from 9th Sept until 10th October.
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