In a flash, with an honorary sparkler this Bonfire Night we celebrated our first anniversary. A whole 12 months have passed and in the life-line of this small consultancy it’s fantastic to report, it’s still going and growing.
In the past year, Laurakatri consultancy, or Laura as a consultant for creative business – has worked with emerging designers and new creative businesses alike.
A few highlights include:
Marketing and PR support and development for Victoria Delany Design – Laurakatri helped Victoria understand, how by identifying her markets, and ‘speaking’ to them in the right way she could add professional business values to her designer-maker talent. The consultancy’s business development support service, in the form of copywriting for marketing materials, public relations advice and copywriting helped Victoria gain media exposure in the run up and after her exhibition at London Design Festival 2011.
Supporting a new online retail brand over a 6 month period, Laurakatri is helping launch a lifestyle and homewares business. I Like It Here Boutique will be aimed at the luxury market who appreciate fun designed elements, social enterprises and objects from foreign lands. Drawing on experiences gained in retail and design business, Laurakatri has up to this point provided the business owner with copywriting for web and web development advice and will go on to provide public relations and social media management, encompassed in a holistic business support service.
To add a twist to work going on behind the scenes, Laura is currently studying for a Masters in Design Management at Birmingham City University. This established course helps the non-designer and designer meet in the middle, and draws in a cohort of students from international backgrounds who have previously worked in industry for an average 5 years. Laura is using this course to develop deeper understandings of relationships designers forge with business; how businesses can use design to increase value within their product; and how to promote the return on investment business can draw from using well managed design processes and strategies. Updates will follow throughout the year!
Watch a video about Victoria Delany Design – filmed by The Cafeteria, as part of her multi-media approach to marketing materials, which was launched as part of her new brand and materials at London Design Festival this year.